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Answers
to Frequently Asked Questions when considering an
investment in the Bruster’s Real Ice Cream Family…
What
kind of experience do I need to become a Bruster’s
Franchisee?
Experience in management/ownership, foodservice, retail,
marketing or other related areas are indeed helpful,
but not absolutely necessary. Some of our most profitable
franchisees got started on dedication, enthusiasm
and a true love of ice cream.
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What
are the minimum financial requirements?
Franchisees are required to have a minimum of $200,000
in liquid assets. This information will be reviewed
in conjunction with your complete financial data to
determine compatibility to pursue a Bruster’s
location.
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What
is the average total investment?
Bruster’s has three development options:
1. Land Ownership
2. Land Lease
3. Power Centers
Depending on the option, you can expect the average
investment to range between $250,000 and $750,000.
These figures include the building, awning, equipment,
franchise fee and the biggest variables, land and
site development costs, where applicable.
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What
is the franchise fee?
$30,000.
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Does
Bruster’s require Franchise owners to be operators?
No. We look to attract the best franchisees for the
system, our customers and our communities. However,
owners do not need to run the day-to-day operations
and may choose to hire qualified general managers
to fill that role.
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What
are the typical steps toward owning a Bruster’s
store?
Detailed steps to becoming a Bruster’s Franchisee
are provided to qualified applicants. Basic steps
include:
- Prequalification
via completed qualification report
- “Taste
of Bruster’s” Orientation in Atlanta or
Pittsburgh
- UFOC
(Uniform Franchise Offering Circular) Review and
Q&A
- Signed
Franchise Agreement
- Site
Review and Approval
- Site
Construction
- Finalize
Building
- Management/Staff
Training
- Grand
Opening!
- Ongoing
Support
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What
type of training and support does Bruster’s provide?
Bruster's provides comprehensive training to prepare
you to successfully operate and manage your business.
Training is conducted in both classroom and in-store
settings to balance your learning. Additional coaching
is made available during your grand opening!
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What
type of ongoing support is provided by Bruster’s?
As part of our organization, you benefit from our
experienced staff of professionals in the areas of
real estate, project management, operations, finance
and marketing.
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Does
Bruster’s provide assistance with site selection?
Yes. Once your agreement is finalized, our Director
of Real Estate provides you with all of the site requirements
to assist you in the selection and approval of your
Bruster’s location.
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How
long does the entire process take?
From signing to grand opening, the average new store
development period ranges from 5 to 10 months depending
on the development option chosen. This time will depend
on your decision-making process and the cooperation
of various external partners. Our goal is to have
you up and running as quickly as possible.
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Does
Bruster’s offer Financing?
No. We do not offer financing; however, we do provide
helpful tools that will assist you in your business
plan preparation to secure financing.
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Does
Bruster’s assist with Development Areas or Development
Agreements?
Yes. Bruster's offers a development agreement that
reserves a specified region under your name. Once
the Development Agreement is signed, you will then
proceed to secure the exact site location.
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How
do I learn more?
All candidates must submit a qualification report.
You can get a copy through our website by clicking
on the “Application” link in the left hand
navigation bar and following the instructions. You
can also submit a request to be contacted by a member
of our Franchise Development Department by using the
Info Request Form. You will be contacted within a
week of your request to learn about our next steps!
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