Sometimes it’s hard to tell these days. But when it comes to ice cream, this is a very important question and a distinct matter of taste. That’s why we make a point to keep it clear and simple.

At Bruster’s, we make real homemade ice cream fresh every day – right inside our stores. No preservatives. No strange sounding chemicals. Just fresh milk and cream, chilled, whipped and mixed with giant chunks of fruits, nuts, candies, cookies and other fine ingredients.

And that’s not all that’s real. We also bake our own waffle cones, make fresh ice cream cakes and pies and rotate our ice cream varieties based on select fruits and flavors that are fresh in season.

That’s why Bruster’s ice cream tastes so rich and creamy. And that’s what makes it real.

Here are a few tips on what is not Real Ice Cream:

• Ice cream pumped from a machine in the shape of a tiny hat is not Real Ice Cream.
• Ice cream transported from a distribution center in Wichita is not Real Ice Cream.
• Ice cream that’s been deep-frozen in a big tub since last month is not Real Ice Cream.